Heinrich Hispanidad Turns Life Around for Disadvantaged Youths
We believe every youngster deserves a bright future. So each year we share our company’s time, expertise and resources to make that kind of future a reality for young people in our Denver metro community. Here’s one of many stories that show just how much this work matters.
Heinrich Hispanidad Helps Turn Life Around for Disadvantaged Youths
We believe every youngster deserves a bright future. So each year we share our company’s time, expertise and resources to make that kind of future a reality for young people in our Denver metro community. Here’s one of many stories that show just how much this work matters.
“Twelve-year-old Joe was physically abused, had developmental disabilities and was troubled by his mother’s suffering with a terminal disease,” we reported in a marketing campaign we developed for nonprofit Save Our Youth. “It was not easy for Joe to relate to his peers or achieve academically — and when Save Our Youth paired Joe with a mentor, a Denver-area physician named Phil, Joe was initially timid, sullen and withdrawn. But over the next five years, Phil’s consistent presence in Joe’s life allowed him to blossom into a young man who is enthusiastic about life, has graduated from high school and is attending college.”
Joe’s story is a great affirmation of the power of mentoring in a young person’s life. Only 30 to 40 percent of minority students in the Denver Public Schools system graduate from high school. But that number soars to 90 percent among students paired with mentors through Save Our Youth, which helps Denver area kids develop the skills to succeed amid challenges at home and school.
“Teaching young kids productive life skills is paramount in any great civilization — and such skills cannot be transferred through video games, television or books,” says Save Our Youth Executive Director Luis Villarreal. “Great civilizations are produced and transferred when warm human lives teach the young about what is important.”
Our direct marketing challenge with Save Our Youth? To inspire prospective donors to give to this mentoring program that’s helping Joe and more than 500 other at-risk youths each year in Denver’s inner-city neighborhoods. We emphasized real-life stories with happy endings, like Joe’s, as compelling examples of how donor funds are put to work. We also made the package look and feel dramatically different from previous Save Our Youth direct marketing campaigns, stirring previous recipients to pay attention, open and respond.
Save Our Youth is one of many Denver-area nonprofits we’ve supported over the past decade through campaigns we develop free of charge via the Su Causa Es Nuestra Causa (Your Cause Is Our Cause) program developed by our Heinrich Hispanidad division at our Denver headquarters.
“Social responsibility is part of the overall health of a company,” says Heinrich Hispanidad Director Laura Sonderup. “It demonstrates our values and contributes to the positive corporate culture we’ve built here at Heinrich.”
Su Causa serves nonprofits that support the Hispanic community and improve quality of life for Latinos in Colorado. This program that’s so close to our hearts keeps our agency closely connected with the Hispanic community while providing measurable, results-oriented, award-winning marketing support for vital causes. Download more information about Su Causa here.