Laura Sonderup to speak at the DMA2010 Conference
Denver, CO – The speaker roster was recently announced for the upcoming DMA2010 Conference & Exhibition and local Hispanic marketing expert, Laura Sonderup, was included on this list of influential industry innovators.
Sonderup, Managing Director at Hispanidad, is scheduled to present, “Español o inglés? Understanding Language Preference and its Effect on Response.” The presentation will focus on language preference trends, including recent primary and secondary research.
When asked about the debate surrounding Spanish versus English outreach, Sonderup said, “While Spanish-language advertising has been used successfully to reach Hispanics in the U.S., new data indicates second- and third-generation Hispanics may tend to favor English. Understanding the constantly-evolving relationship between language, culture, and human experience is a powerful tool for marketers.”
According to a DMA spokesperson, the DMA2010 Conference & Exhibition, “will feature hundreds of educational sessions, roundtables, forums, and case studies led by the direct marketing community's best and brightest thought leaders. Plus, attendees will meet thousands of people from around the globe in the world's largest marketing Exhibit Hall.” For more information about the conference, go to http://www.dma2010.org/
About Hispanidad
http://www.heinrichhispanidad.com
Hispanidad is a division of Heinrich Marketing Inc., a full-service marketing agency with offices in Denver, Honolulu, Minneapolis and Albuquerque. Hispanidad provides integrated marketing services to reach the growing and profitable Latino market in the U.S., serving top local and international clients, including FirstBank, the Colorado Department of Transportation (CDOT), Humana, the National Highway Traffic Safety Administration (NHTSA), Denver Museum of Nature & Science, Cherry Creek Arts Festival, and Pinnacol Assurance.