ABN AMRO:
Wealth Management

It takes a unique approach to compel high-net-worth investors to respond.

The Wealth Management Group at Standard Federal Bank sought new
clients. We recommended a multiple touch-point lead-generation program with talk value. A direct mail campaign encouraged the upper-income recipients to learn more about wealth-management services. As a thanks, ABN AMRO offered responders an upscale gift. In the first of three mailings, Riedel "O" wine tumblers were the incentive. With each subsequent mailing, the premium will change.

 

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ABN AMRO: Small Business Checking Acquisition
Federated Department Stores: Account Activation
Federated Department Stores: Customer Data Management
Federated Department Stores: Loyalty Program Enhancement
Fifth Third: Credit Card Acquisition
Fifth Third: Home Equity Acquisition
Fifth Third: Merchant Lead Generation
Fifth Third Processing Solutions: Lead Generation
NetSpend: Lifecycle Strategy
Purpose: Prepaid Credit Card
SouthTrust Merchant Services: Lead Generation