Macy's Inc.:
Customer Data Management

How Heinrich's nimble, experienced consulting team helped macys.com turn data into dollars.

Macys.com had enviable amounts of customer data; the challenge was transforming it into usable marketing information. Heinrich helped macys.com design and build their Customer Data Management Platform, and also helped convert their data into dollars by jump-starting their customer data analysis to identify patterns, marketing programs and Recency/Frequency/Monetary scores for each customer. Heinrich's business recommendations identified how macys.com could realize $83 million in incremental sales. With the help of their customer data-management platform, macys.com has experienced new highs in sales growth and has
been vaulted forward as a core synergistic storefront for the total Macy's retail business.

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