Fifth Third Processing Solutions: Lead Generation

When every penny counts, Fifth Third makes the most cents.

This attention-getting dimensional package helped warm a cold audience of busy merchants to Fifth Third's story. The piggy bank arrived with fifty-three cents jingling inside and helped position Fifth Third as the value-added price leader. Mailings were followed up with telesales and "feet on the street" sales blitzes in target cities. Success was strong, and immediate, leading to a rollout across all of Fifth Third's footprint.

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