Fifth Third:
Merchant Lead Generation

A sweet offer attracts new merchants.

Fifth Third's Merchant Service sales force wanted a rapid increase in qualified leads. Heinrich's recommendation was to deliver a tasty offer and an article reprint from within Fifth Third's footprint that
illustrated the efficiencies of gift card programs. An interview with one of Fifth Third's top customers added local interest and credibility to our approach. Warm leads were fed to the representatives for outbound sales calls. Our approach generated a full plate of qualified leads and eased the way for Fifth Third representatives to sign
new clients.

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