NetSpend:
Lifecycle Strategy

Integrated approach promises short- and long-term gains in sales and lifetime value.

NetSpend aimed to increase sales, retention and cash reloading of its Visa prepaid card, sold through ACE check-cashing stores. Heinrich recommended integration of posters, window-clings and
take-ones with an employee awareness and incentive program, as well as a multi-touch direct mail strategy aimed at cardholders. A variety of message and price testing is under study to gauge impact on activation, utilization and retention. The re-pricing alone, if successful, will self-fund in 90 days.
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