Purpose:
Prepaid Debit Card

Employee incentive program transforms underperforming card into hot item.

How do you turn a sales disappointment into a marketing darling? Purpose challenged Heinrich to create a program that would boost interest in its poorly performing, prepaid Purpose MasterCard Debit Card. Heinrich developed an informative and entertaining video loop to run in stores, elevating comprehension of the program among customers. Almost overnight, Purpose MasterCard Debit Card sales jumped by an extraordinary 300%. Heinrich also developed an interactive training and incentive approach that encouraged employees to compete for sales incentives. Product training, sampling, visual reminders and tangible rewards motivated employees to proactively sell the card, increasing sales even more.

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