Colorado Foreclosure Hotline

Case Studies, Integrated

Work

The challenge.

Brothers Redevelopment asked us to collaborate with them to develop an integrated campaign for the Colorado Foreclosure Hotline.

details

Year: n/a

Categories: Case Studies, Integrated

Approach

We produced a strategic solution that spoke directly to our audience: iwasforeclosure.com. The site houses videos of real Colorado residents who have recently gone through foreclosure telling their stories and inspiring others to take the leap and get help. The site allows users to upload their stories, or friends and family, and potentially have those stories told in future iterations of the site. To drive traffic to the site, we created a fully integrated campaign featuring television, print, outdoor and experiential, including large 4”x4” red houses placed around Denver asking the question, “Foreclosure On Your Mind?”

Approach

We produced a strategic solution that spoke directly to our audience: iwasforeclosure.com. The site houses videos of real Colorado residents who have recently gone through foreclosure telling their stories and inspiring others to take the leap and get help. The site allows users to upload their stories, or friends and family, and potentially have those stories told in future iterations of the site. To drive traffic to the site, we created a fully integrated campaign featuring television, print, outdoor and experiential, including large 4”x4” red houses placed around Denver asking the question, “Foreclosure On Your Mind?”

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