With over 160 million users per day, Facebook is the de facto social media, advertising and marketing platform. In comparison, Twitter has only 20 million unique visitors each month (source: comScore) — despite it being the source for news as it happens. According to comScore’s report, The Power of Like: How Brands...
Focus on Relevant Content — and Watch Your Facebook Fan Base Increase
February 22nd, 2012 by Erin Iwata
Category: Digital Marketing, Marketing Trends, Social Media Marketing | Tags: Digital Marketing, social media, Social Media Marketing | No Comments
Marketing Integration: More Than You Think
February 15th, 2012 by Jay Rael
Integration gets a lot of lip service. Most companies claim to have adopted an integrated approach to their marketing,...
Choosing the Right Medium for Your B2C Audience — Part II
October 13th, 2011 by Jay Rael
In Part One of this article series, “Choosing the Right Medium for Your B2C Audience,” I wrote about choosing...
Choosing the Right Medium for Your B2C Audience — Part I
September 22nd, 2011 by Jay Rael
In today’s economy, business owners and marketers need to get the most from their marketing dollars. In an era...
Increase Sales by Giving Your Sales Staff the Tools They Need to Sell
August 30th, 2011 by Jay Rael
According to an oft-quoted statistic by the American Marketing Association, B2B salespeople spend 30 hours a month searching for...
Not Using Facebook Yet for Your Business? That’s OK. (Really!)
August 17th, 2011 by Erin Iwata
As Greg Sterling said in his Search Engine Land article, “There’s been a boatload of survey data released in...
Pushing Through the Growth Barrier with Innovation
July 26th, 2011 by Heinrich Marketing
“Innovate!” It’s a common rallying cry these days as an important pairing link to business survival and growth. No...
Heinrich Must-Reads for 2011: Your Guide to Success
July 12th, 2011 by Heinrich Marketing
What’s on your agenda for the new year? Popular goals we’ve heard include: Tackling a major new product launch Fostering...
Online Daily Deals: Don’t Lose Your Shirt – Do Your Homework First!
June 28th, 2011 by Jay Rael
Some of our consumer clients ask whether they should make daily coupon deals, through companies such as Groupon...
Trends We’re Watching: Social Game Marketing
June 14th, 2011 by Sandi McCann
I’m not a gamer,
but I can’t help
noticing that games
have become a
big part of how...
What We Learned From Oprah About Marketing to Women
June 7th, 2011 by Sandi McCann
As you know,
Oprah taped her
last TV show on
May 25, 2011.
Ranked No. 1...
Three Easy Ways to Develop Content That Builds Trust and Sales
June 2nd, 2011 by Sandi McCann
Heinrich clients continually ask, “What is content marketing and why do
we need it?” Content marketing, according
Listen, Ask, Learn: How to Use Social Media in Your Marketing Planning
May 24th, 2011 by Sandi McCann
When marketers think
of social media, they generally think of how
to use it to increase engagement...