In Part One of this article series, “Choosing the Right Medium for Your B2C Audience,” I wrote about choosing and integrating the right mediums to reach your target audience. One consumer brand that has mastered the selection and integration of marketing mediums is AXE. If you’re the parent of a teenage or young...
Choosing the Right Medium for Your B2C Audience — Part I
September 22nd, 2011 by Jay Rael
In today’s economy, business owners and marketers need to get the most from their marketing dollars. In an era...
Increase Sales by Giving Your Sales Staff the Tools They Need to Sell
August 30th, 2011 by Jay Rael
According to an oft-quoted statistic by the American Marketing Association, B2B salespeople spend 30 hours a month searching for...
Not Using Facebook Yet for Your Business? That’s OK. (Really!)
August 17th, 2011 by Erin Iwata
As Greg Sterling said in his Search Engine Land article, “There’s been a boatload of survey data released in...
Pushing Through the Growth Barrier with Innovation
July 26th, 2011 by Heinrich Marketing
“Innovate!” It’s a common rallying cry these days as an important pairing link to business survival and growth. No...
Heinrich Must-Reads for 2011: Your Guide to Success
July 12th, 2011 by Heinrich Marketing
What’s on your agenda for the new year? Popular goals we’ve heard include: Tackling a major new product launch Fostering...
Online Daily Deals: Don’t Lose Your Shirt – Do Your Homework First!
June 28th, 2011 by Jay Rael
Some of our consumer clients ask whether they should make daily coupon deals, through companies such as Groupon...
Trends We’re Watching: Social Game Marketing
June 14th, 2011 by Sandi McCann
I’m not a gamer,
but I can’t help
noticing that games
have become a
big part of how...
What We Learned From Oprah About Marketing to Women
June 7th, 2011 by Sandi McCann
As you know,
Oprah taped her
last TV show on
May 25, 2011.
Ranked No. 1...
Three Easy Ways to Develop Content That Builds Trust and Sales
June 2nd, 2011 by Sandi McCann
Heinrich clients continually ask, “What is content marketing and why do
we need it?” Content marketing, according
Listen, Ask, Learn: How to Use Social Media in Your Marketing Planning
May 24th, 2011 by Sandi McCann
When marketers think
of social media, they generally think of how
to use it to increase engagement...
Practical Tips for Incorporating Social Media into Direct Mail
May 17th, 2011 by Sandi McCann
In my last post I raised
the question of whether marketers should be adding some of social media’s...
Direct Mail Should Be More Like Social Media — Yes or No?
May 11th, 2011 by Sandi McCann
American Express® is using social media to encourage customers to spend rewards points in “less traditional ways.” ...