Twitter serves as the perfect platform for individuals, businesses and organizations to share personal updates, connect with others and stay up-to-date with the latest news across the globe. Twitter most recently reported that it has 288 million monthly active users and 500 million tweets sent per day.
It seems to be performing well as a social media site, but there’s more to it than that.
On Feb. 3, partnerships with Flipboard and Yahoo! Japan became official, creating new advertising capabilities for Twitter users.
“Twitter has faced relentless pressure from shareholders to expand its user base ever since the company went public in 2013, but Tuesday’s [Feb. 3] deal suggests that Twitter doesn’t necessarily have to bring users to its ads – it can just bring ads to non-users,” as stated in an article in Fortune Magazine.
Since 2013, advertisers have had the capability to advertise on Twitter using several different platforms; from tweet engagements to website conversions, advertisers have been able to generate a buzz about their business or product using promotional tweets. But now, due to these new partnerships, Twitter has taken the ad game up a notch.
Promotional tweets will reach far beyond the Twittersphere as advertisers will have the option to embed promotional tweets in the Flipboard mobile app or next to an article on Yahoo! Japan.
As an advertiser, social media becomes a double-edged sword as it constantly changes the advertising game. As long as it continues to deliver and get you closer to, and more in-touch with, users, one edge on that sword becomes a bit duller.