The Heinrich Report Blog

Strategies, insights and tactics for today's marketer

Focus on Relevant Content — and Watch Your Facebook Fan Base Increase

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With over 160 million users per day, Facebook is the de facto social media, advertising and marketing platform. In comparison, Twitter has only 20 million unique visitors each month (source: comScore) — despite it being the source for news as it happens. According to comScore’s report, The Power of Like: How Brands...


Part 1: The Brains

Anatomy of an Integrated Multichannel Campaign Part 1. The Brains: Leverage the strengths of each channel. You’re unlikely to...


Part 2: The Heart

Anatomy of an Integrated Multi Channel Campaign 2. The Heart: Keep branding consistent across channels. This may seem like...


Part 3: The Core

  Anatomy of an Integrated Multichannel Campaign3. The Core: Use interactive direct marketing to help you track response. When...


The Social Networking Boom: Make it Work for You

The Social Boom “These statistics don’t surprise me,” says Ivy Hastings, interactive marketing strategist with Heinrich interactive marketing partner...


Heinrich Hispanidad Turns Life Around for Disadvantaged Youths

Heinrich Hispanidad Helps Turn Life Around for Disadvantaged Youths We believe every youngster deserves a bright future. So each...


What We're Reading

What We’re Reading: How We Decide Most marketers would give their right arm to get inside the head of Jane...


What We're Reading:

  Heinrich’s leadership team in Denver is immersed in Keith Ferrazzi’s “Who’s Got your Back,” about accepting help, stepping...


Heinrich Does Yoga

Twisted lunge, anyone? Heinrich Hispanidad translation specialist and yoga devotee Victoria Mendoza snapped this photo during one of our...


Relevance = Response

Relevance Boosts Loyalty for Country Financial Considering a content-based marketing program? It’s been a smart move for Country Financial....


5 Ways to Get Smarter About Print

5 Ways to Get Smarter About Print Beneath all the hype about social media, mobile marketing and the implosion...


All the Right Moves for Shifting $ to Email

All the Right Moves: How to Shift Dollars from Print to Email Commercial email will continue to claim the...


Creative does matter — version visuals (not just copy)!

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Consumers are receptive to marketing like never before

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