With over 160 million users per day, Facebook is the de facto social media, advertising and marketing platform. In comparison, Twitter has only 20 million unique visitors each month (source: comScore) — despite it being the source for news as it happens. According to comScore’s report, The Power of Like: How Brands...
Part 1: The Brains
Anatomy of an Integrated Multichannel Campaign Part 1. The Brains: Leverage the strengths of each channel. You’re unlikely to...
Part 2: The Heart
Anatomy of an Integrated Multi Channel Campaign 2. The Heart: Keep branding consistent across channels. This may seem like...
Part 3: The Core
Anatomy of an Integrated Multichannel Campaign3. The Core: Use interactive direct marketing to help you track response. When...
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Heinrich’s leadership team in Denver is immersed in Keith Ferrazzi’s “Who’s Got your Back,” about accepting help, stepping...
Heinrich Does Yoga
Twisted lunge, anyone? Heinrich Hispanidad translation specialist and yoga devotee Victoria Mendoza snapped this photo during one of our...
Relevance = Response
Relevance Boosts Loyalty for Country Financial Considering a content-based marketing program? It’s been a smart move for Country Financial....
5 Ways to Get Smarter About Print
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All the Right Moves for Shifting $ to Email
All the Right Moves: How to Shift Dollars from Print to Email Commercial email will continue to claim the...
