Get Personal with Mobile Marketing
Heinrich Marketing
Get Personal with Mobile Marketing
The technologies behind location-based companies like Foursquare are advancing the possibilities of mobile advertising at a rapid pace. According to Nick Saint at AlleyInsider.com, Apple’s new iOS4 mobile operating system sets the stage for what’s next: A store can send you a coupon at the very moment you’re walking or driving by. (AlleyInsider.com, June 28, 2010). Talk about geo-targeting!
Take this news as a wake-up call, and take some time to consider the possibilities of mobile marketing for your business. You’re not hopping on a bandwagon — it’s an exciting new way to direct online traffic to your brick and mortar store, one that comes with unique benefits.
Anytime’s a good time. You don’t have to wait for consumers to sit in front of a computer, TV, or magazine to reach them. A cell phone goes where they go, and you can stay top-of-mind to them while they’re out and about if you communicate to their mobile device.
Connect with interested customers. When consumers use search on their phone, it’s your chance to talk to already-interested customers then and there, and get them to your business that day with the right offer. In fact, mobile ad campaigns are easy to switch on and off, so you can even create customized messages for the time of day the consumer searches.
Coupon convenience. A discount sent to a cell phone is more likely to get used, because the coupon goes where the consumer does. Perfect for the interested, but forgetful customer — and a great way to tap into a mobile coupon audience expected to number more than 300 million by 2014. (Juniper Research)
Mobile marketing can give you greater influence over the perception of your brand, and cultivate loyalty in new, exciting ways. A cell phone, being such a personal accessory, simply changes the way messages and campaigns resonate with potential customers.
Want to see more about mobile coupons, and get in on the action? Here are just a few places to consider: