What to Look for in a Direct Marketing Partner
Heinrich Marketing
Purpose has finally caught up with the pretty pictures. Measurement is more important than ever. That’s why businesses are tapping into durable direct marketing — and for a lot more than direct mail. With accountability and attention to context, these firms dive into consumer behavior and surface with current data and profit-driving, real-time strategies. But how to discern the best from the rest?
They Drive the Sales Revenue
You can call it business development, but it’s really about revenue. A fabulous direct marketing partner helps you keep pace with ever-evolving consumers, tools and markets, then expertly weaves those opportunities into the current campaign without missing a beat.
They’ve Cracked the New Customer Experience
They know the difference between customer service and customer connection. That your opportunities reach the customer—on the road, at the kitchen sink, on their smartphone—are increasing exponentially every day, and they know how to make sure it happens.
They Rally for Real Response to Research
It’s strikingly simple, yet shockingly rare. A wise DM partner can conduct cost-effective research, get real-time results, make complex conclusions about consumer behavior and then architect a strategy to match the data.
They Can Master the Multichannel Puzzle
Direct mail is like the mashed potatoes on the direct marketing menu. It’s hearty and comforting and it’s not going anywhere. For some clients, it’s extremely effective, but a good DM partner delivers an entire meal of channel choices driven from research, timing, brand and budget - and those channels never stop working together.