Papa John’s

Case Studies

Work

The challenge.

As Papa John's local marketing partner, one of the biggest challenges we faced was bringing the brand into the local Hawaiian community quickly and seamlessly. Hawaiians are notorious for rejecting the unfamiliar and gravitating to products they know and trust, so if we were going to be successful, we needed to talk to our audience as if we’d known them and they’d known us our whole lives.

details

Categories: Case Studies

Approach

After exhaustive research and strategizing, we developed our marketing plan for the Papa John’s franchise in Hawaii. We were extremely innovative as we concepted, tested, analyzed and introduced many marketing, promotional and product offerings that Papa John’s Corporate would later introduce to the entire system based on the success that the Hawaii market achieved. In addition, the franchisee was Frank Carney — the founder of Pizza Hut — who was the largest Papa John’s franchisee at the time, with more than 200 locations in various states. We worked with Frank in Hawaii and in his other markets to develop a plan that would help them realize unprecedented growth. While Frank has since passed the torch, we continue to work today with the next generation of leadership.

Approach

After exhaustive research and strategizing, we developed our marketing plan for the Papa John’s franchise in Hawaii. We were extremely innovative as we concepted, tested, analyzed and introduced many marketing, promotional and product offerings that Papa John’s Corporate would later introduce to the entire system based on the success that the Hawaii market achieved. In addition, the franchisee was Frank Carney — the founder of Pizza Hut — who was the largest Papa John’s franchisee at the time, with more than 200 locations in various states. We worked with Frank in Hawaii and in his other markets to develop a plan that would help them realize unprecedented growth. While Frank has since passed the torch, we continue to work today with the next generation of leadership.

Previous Project
Next Project