Research & Analysis
Having seen how critical research is to our clients' success, it's one of our top priorities. So we've developed several remarkably cost-efficient testing platforms. For example, the Heinrich Responder Lab allows us to provide valuable insights in as little as three weeks at about one-tenth the cost of a traditional in-market test.
Of course, research itself is only part one of the equation. Part two is applying the kind of intelligent analysis that leads to actionable insights. Insights that not only make for a nice, glossy report, but also can be put into market in ways that engage your customers on a deeper level, drive clear, measurable behavior change, and have a positive impact on your bottom line.
We employ qualitative and quantitative research and analysis, and measurement, across many areas:
- Competitive Analysis
- Response Rates
- Customer Conversion
- Purchase/Repurchase Rates
- Modeling
- Trending
- Attrition
- Customer Growth and Value
- Campaign Effectiveness
- Channel Mix


