The Cherry Creek Arts Festival is Colorado’s signature cultural celebration of the visual, culinary and performing arts. However, its site did not fit well with the desired brand personality or festival experience. Additionally, the site fell flat in terms of engaging visitors and showcasing the star of the festival — the art itself. Heinrich created a site that balanced the functions of supporting “America’s most honored arts festival” and all of its activities and users, and also helped to build www.cherryarts.org as a world-class online destination site for all things art in the local community.