Case Studies:

Opportunity:

The nation's 11th largest bank was in search of a way to effectively, and measurably, reach the significant number of unbanked and underbanked Hispanics living within their corporate footprint.

Insights:

• The general market financial services industry is mature. The best opportunities for new customers are in diverse, emerging markets and with the unbanked.
• Generally speaking, expenditures on financially oriented products and services are not a priority within these unbanked households. This indicates the extreme importance of relevant marketing and educational endeavors to convey the features and benefits of the U.S. banking system, as well as other financial services like insurance, mortgage and credit cards.

Execution:

• Developed advertising campaigns in Spanish to successfully support marketing initiatives that included print, radio, in-branch and event marketing.
• Created 20+ product brochures across all lines of business.
• Transcreated general market campaigns with culturally and linguistically relevant messaging, in addition to fresh, innovative imagery.
• Designed co-op advertising with MoneyGram to increase remittance transactions and cross-sell bank products.