Hach, a maker of high-end industrial wastewater testing products, was looking to motivate decision makers to seek more information about a new product line and educate them on the benefits it offered their business. Heinrich developed an integrated, multi-touch B-to-B campaign that was fresh and unexpected, using DM, email, banner ads and a content-rich microsite to help close the lead process. The campaign achieved a high response rate and will be continued and expanded in the new year.
Hach, a maker of high-end industrial wastewater testing products, was looking to motivate decision makers to seek more information...
