Heinrich was engaged to rebrand the brochure collateral and in-store signage for a re-launch of Kroger’s financial services suite of products. The first assignment was to create a look and feel for the brochureware that was engaging and tested positively with customer segments. Heinrich’s submission was selected to represent the KPF brand and all communications related to their products and services to include TV, radio, DM, online/digital, OOH, ROP and in-store. In tandem with the re-launch, Heinrich developed the Money Shop brand to work with and leverage the new brochureware and other KPF materials.