Case Studies:
Fifth Third Bank
Multi-touch direct marketing program fills and accelerates sales pipeline with qualified prospects for a top-5 bankcard acquirer.
Insights:
- Effective marketing tools were needed to meet aggressive sales goals for regional sales representatives.
- As a clear market winner in terms of technology, service and products, Fifth Third Processing Solutions needed to showcase that message to combat fierce competition.
- In-depth knowledge of the merchant processing industry and target audience is critical to develop an effective creative strategy that gets the message across and response needed.
Execution:
Fifth Third relies on Heinrich's depth in financial services to create effective lead generation concepts for its core merchant processing, EFT and ATM services. A series of engaging touches differentiates FTPS from the competition, strengthens the brand and motivates prospects to consider Fifth Third.
Attention-getting formats and tactics increase readership while incentives provide immediate reasons to respond. This highly effective program maximizes cost savings by preprinting templates wherever possible. Through the use of digital printing technology, personalization is truly one-to-one. Year after year, this effective sale-building program is an integral part of FTPS' sales success and profitability.
