Through Heinrich’s relationship with Macy’s, Bloomingdale’s retained Heinrich to create a direct mail campaign to support the launch of their rewards program, Loyallist, which allowed customers to earn points on all purchases both in- and out-of-store.


Year: 2016

Categories: DM/Collateral

We wanted Bloomingdale's Loyallist members to clearly understand all ways they could earn rewards points outside of Bloomingdale’s and, at the same time, make a quick connection to what they would be able to do with those rewards points. The words on the DM pieces represent everything a card member could purchase or do with the Bloomingdale’s card. The words then form an iconic image of something in the store for which card members could redeem their rewards points.
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