Coffee and calendars and message platforms. Modern life will drive you nuts. Now imagine you’re a senior who just wants to have a thoughtful, respectful conversation with a doctor.Ain’t going to happen. Until now.Partners in Primary Care is innovating. Creating a new sort of health care experience that spoke Seniors’ language. But the competition was coming, and they needed to claim the model before other brands jumped in.
We helped coin the phrase “Senior-focused primary care” and went to market with it, designing, executing and optimizing an integrated campaign that launched a category.
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