Heinrich Designs Campaign to Help Coloradans With Fraud


Colorado Attorney General’s Office Launches Consumer Protection Initiative with StopFraudColorado.gov aimed at increasing awareness of consumers’ ability to report incidences of fraud.

DENVER (December 16, 2014) ⎯ Last week, the Colorado Attorney General’s Office launched a consumer protection initiative through the microsite, StopFraudColorado.gov. The campaign, designed and implemented by Heinrich Marketing, is aimed at increasing awareness of consumers’ ability to report incidences of fraud to the Attorney General’s Office.

The Colorado Attorney General’s Office retained Heinrich Marketing to create and implement the marketing campaign after its successful work with the Colorado Foreclosure Hotline.

StopFraudColorado.gov makes it easier for Coloradans to learn about common types of fraud, get tips on how to avoid becoming a victim of fraud and streamlines the process for filing fraud reports. By reporting fraud, Coloradans help the office identify patterns of fraudulent behavior and prioritize limited resources to the most egregious cases that involve widespread harm to Colorado consumers and businesses.

“Over the next several months, Coloradans will be introduced to six anthropomorphic animals representing the most common scams we see: identity theft, charity fraud, predatory lending and investment fraud,” said Attorney General John Suthers. “As people begin spotting these animals on buses, billboards, websites and TV stations throughout the state, we hope that they will remember stopfraudcolorado.gov whenever they need information about a particular type of fraud or need to report a fraud that has occurred.”

Copies of the first two :15 videos are available for download here. Heinrich Marketing

Heinrich is a well-recognized and strategically innovative agency with over 35 years of experience delivering integrated creative and marketing services for top brands. The firm has successfully driven B2B and B2C campaign, program and brand-level results for client-partners across a wide range of solutions and channels. Current and previous clients include Macy’s, Humana, USBank, Bloomingdale’s and Discover. For more information about Heinrich and its services, visit the website or connect with the company on Facebook, Twitter and LinkedIn.

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