Managing Director, Hispanidad and Senior Strategist, Government
Laura Sonderup is a multicultural marketing strategist who has been a part of the Heinrich family for 19 years. She manages Hispanidad, the agency's multicultural division, which is the largest of its kind in the Rocky Mountain Region.
Laura and her team create compelling multicultural communication strategies that help clients navigate new regions and cultures. Laura also oversees Heinrich's county, state and federal government clients on behalf of the agency.
On top of it all, she's an advocate, volunteer, philanthropist and teacher. But she loves connecting clients with their multicultural consumers the most.
Laura holds a degree in business administration and management from the University of Colorado Boulder.
When she's not at the office building multicultural communication strategies for clients, she's serving her community as Vice-Chair of the Bellco Credit Union Board of Directors, as a member of the Denver Art Museum Latino Alliance, as an ESL teacher at Centro San Juan Diego and as a bilingual victim advocate with the Lakewood Police Department.
Favorite Quote: "A satisfied client is the best business strategy of all." — Michael LeBoeuf