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Tens of thousands of Colorado kids suffer from abuse and neglect. But studies showed negative framing made audiences shut down. So how could we convince good Coloradoans to speak out?


We invited a bilingual, diverse group of parents to what they thought was a focus group on child rearing. Then we filmed their emotional reactions as they realized their private concerns were shared by all parents, everywhere.


Our stunt was the basis for a social and paid campaign that drove Coloradoans to a website where they could report concerns, get parenting support, and learn about fostering.

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The campaign was supported by print, digital and transit ads that inspired a bilingual audience and let everyone know that together, we can build a Colorado for kids.

Wyoming GCID

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