Elements

 
ElementsTherapeutic Massage was looking to reinforce their brand position in the massage category and came to Heinrich to help answer the question - How does Elements Therapeutic Massage differentiate and capture market share, in a category that currently portrays massage as “relaxation and everyday luxury?" This print campaign hits on the core product benefits for the brand: Reinforce the key benefits of pain relief and overall wellness support.
Elements Therapeutic Massage was looking to reinforce their brand position...
 

 

Thinking

 

 

We ask a lot of questions, don’t we? We can’t help it. It’s our nature to probe and explore, search and investigate. Our strategists are like the CSI of marketing - without the mirrored sunglasses and yellow Hummer. Asking tough questions about your business, your goals, your positioning, your competitors and your audience is how we get to the core of the problem and discover key insights that will help solve it. We do the hard math before handing over a brief to our creative department. This approach helps ensure that your message is on target and will resonate with the right audience. The answers you’re looking for often begin with the questions we ask. So what do you say? Shall we get started?