We market to B2B audiences like they’re B2C. Why? Because professionals are people. People who have a pain point, whether it’s a job that could be easier, a boss who could be happier or a business that could be more profitable. Like B2C, we create human-first B2B marketing strategies, getting inside the heads of these humans to figure out what resonates. And once we figure it out, we tell a story that says a lot more than just “HEY, LOOK WHAT WE DO.”
After engaging your audience emotionally, they need to rationalize your business to their boss or their boss’s boss. To help them out, we tell your complex story in a simple way with a B2B content marketing strategy. We start with buyer persona journeys so we know what content your audience uses. Then we make the things, everything from emails, websites and webinars to whitepapers, podcasts and videos. After we send them out, we listen to your salespeople and adapt to their feedback so we can make their jobs as easy as possible.